ET02 2023 New Products For Sale | Americas Industrial Supply - (25001 Products)
VBET 220.5 R-SR NX2525, 0.008″ Corner Radius, 1/8″ Thick, 1/4″ Inscribed Circle, Turning Indexable Insert
Item #: MB02272292
Brand: Mitsubishi Materials USA
Model #: 272292
| Product Specifications | |
|---|---|
| Applicable Material | Steel | Stainless Steel | Cast Iron |
| Grade | NX2525 |
| Application | Medium Cutting |
| Fixing Hole Diameter (D1) | 2.85 mm |
| Insert Style | VBET |
| Clearance Angle Major (AN) | 5 Degrees |
| Corner Radius (RE) | 0.2 mm |
| Cutting Direction (HAND) | Right Hand |
| Insert Size | 220.5 |
| Chip Breaker Type | R-SR |
| Insert Thickness (S) | 3.18 mm |
| Measurement Type | Metric |
| Inscribed Circle Diameter (IC) | 6.35 mm |
| Shape | 35° Rhombic |
| Insert Included Angle (EPSR) | 35 Degrees |
| Series/List # | NX2525 |
| Cutting Edge Material | Cermet |
| Cutting Edge Effective Length (LE) | 7.4 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
VBET 221 L-SN NX2525, 1/64″ Corner Radius, 1/8″ Thick, 1/4″ Inscribed Circle, Turning Indexable Insert
Item #: MB02272313
Brand: Mitsubishi Materials USA
Model #: 272313
| Product Specifications | |
|---|---|
| Applicable Material | Steel | Stainless Steel | Cast Iron |
| Grade | NX2525 |
| Application | Medium Cutting |
| Fixing Hole Diameter (D1) | 2.85 mm |
| Insert Style | VBET |
| Clearance Angle Major (AN) | 5 Degrees |
| Corner Radius (RE) | 0.4 mm |
| Cutting Direction (HAND) | Left Hand |
| Insert Size | 221 |
| Chip Breaker Type | L-SN |
| Insert Thickness (S) | 3.18 mm |
| Measurement Type | Metric |
| Inscribed Circle Diameter (IC) | 6.35 mm |
| Shape | 35° Rhombic |
| Insert Included Angle (EPSR) | 35 Degrees |
| Series/List # | NX2525 |
| Cutting Edge Material | Cermet |
| Cutting Edge Effective Length (LE) | 10 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
VPGR-330.5 C25
Item #: FG31070670
Brand: Tool-Flo
Model #: 2402015
| Product Specifications | |
|---|---|
| Insert Style | VPGR |
| Inscribed Circle Diameter (IC) | 3/8″ |
| Corner Radius (RE) | 0.008″ |
| Grade | C25 |
| Insert Size | 330.5 |
| Measurement Type | Inch |
| Insert Thickness (S) | 0.187″ |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
YNMG 331 ZF GT9530
Item #: TG556998638
Brand: Tungaloy
Model #: 6998638
| Product Specifications | |
|---|---|
| Applicable Material | | Steel | |
| Tool Type | Turn Negative Inserts |
| Application | | Inserts | |
| Fixing Hole Diameter (D1) | 0.15″ |
| Insert Style | YNMG |
| Min D.O.C. | 0.0078″ |
| Corner Radius (RE) | 0.016″ |
| Depth of Cut Maximum (APMX) | 0.059″ |
| Insert Size | 331 |
| Min. Turning Feed (ft(min)) | 0.0012 ″/rev |
| Cutting Edge Length (L) | 0.654″ |
| Max. Turning Feed (ft(max)) | 0.0079 ″/rev |
| Insert Thickness (S) | 0.187″ |
| Cutting Direction (HAND) | Neutral |
| Inscribed Circle Diameter (IC) | 3/8″ |
| Chip Breaker Type | Y-ZF |
| Cutting Edge Material | Cermet |
| Measurement Type | Inch |
| Coating | TiCNO |
| Body Material | Carbide |
| Grade | GT9530 |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
#36 Dia. × 2.71 mm Shank × 33 mm Flute Length × 61 mm OAL, Jobber, 118°, Uncoated, 2 Flute, External Coolant, Round Solid Carbide Drill
Item #: GD1107320027100
Brand: Guhring
Model #: 9007320027100
| Product Specifications | |
|---|---|
| Drill Bit Size / Cutting Diameter (DC) | #36 |
| Cutting Edge Material | Carbide |
| Decimal Equivalent | 0.1065″ |
| Tool Type | Carbide Drill |
| Drill Bit Size / Cutting Diameter (DC) - Letter / Wire Gauge | #36 |
| Measurement Type | Wire Gauge |
| Length Group | Jobber |
| Series/List # | 732 |
| Coating | Uncoated |
| Usable Length (LU) | 28.94 mm |
| Connection Diameter Machine Side (DCONMS) | 2.71 mm |
| Length Chip Flute (LCF) | 33 mm |
| Coolant Supply Property (CSP) | External |
| Overall Length (OAL) | 61 mm |
| Point Angle (SIG) | 118 Degrees |
| Flute Count (NOF) | 2 |
| Flute Helix Angle (FHA) | 30 Degrees |
| Cutting Direction (HAND) | Right Hand |
| Shape | Jobber Drill |
| Body Material | Carbide |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
#32 Dia. × 2.95 mm Shank × 33 mm Flute Length × 61 mm OAL, Jobber, 118°, Uncoated, 2 Flute, External Coolant, Round Solid Carbide Drill
Item #: GD1107320029500
Brand: Guhring
Model #: 9007320029500
| Product Specifications | |
|---|---|
| Drill Bit Size / Cutting Diameter (DC) | #32 |
| Cutting Edge Material | Carbide |
| Decimal Equivalent | 0.116″ |
| Tool Type | Carbide Drill |
| Drill Bit Size / Cutting Diameter (DC) - Letter / Wire Gauge | #32 |
| Measurement Type | Wire Gauge |
| Length Group | Jobber |
| Series/List # | 732 |
| Coating | Uncoated |
| Usable Length (LU) | 28.58 mm |
| Connection Diameter Machine Side (DCONMS) | 2.95 mm |
| Length Chip Flute (LCF) | 33 mm |
| Coolant Supply Property (CSP) | External |
| Overall Length (OAL) | 61 mm |
| Point Angle (SIG) | 118 Degrees |
| Flute Count (NOF) | 2 |
| Flute Helix Angle (FHA) | 30 Degrees |
| Cutting Direction (HAND) | Right Hand |
| Shape | Jobber Drill |
| Body Material | Carbide |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
VBET 221 L-SR NX2525, 1/64″ Corner Radius, 1/8″ Thick, 1/4″ Inscribed Circle, Turning Indexable Insert
Item #: MB02272330
Brand: Mitsubishi Materials USA
Model #: 272330
| Product Specifications | |
|---|---|
| Applicable Material | Steel | Stainless Steel | Cast Iron |
| Grade | NX2525 |
| Application | Medium Cutting |
| Fixing Hole Diameter (D1) | 2.85 mm |
| Insert Style | VBET |
| Clearance Angle Major (AN) | 5 Degrees |
| Corner Radius (RE) | 0.4 mm |
| Cutting Direction (HAND) | Left Hand |
| Insert Size | 221 |
| Chip Breaker Type | L-SR |
| Insert Thickness (S) | 3.18 mm |
| Measurement Type | Metric |
| Inscribed Circle Diameter (IC) | 6.35 mm |
| Shape | 35° Rhombic |
| Insert Included Angle (EPSR) | 35 Degrees |
| Series/List # | NX2525 |
| Cutting Edge Material | Cermet |
| Cutting Edge Effective Length (LE) | 7.6 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
VBET 221 R-SN NX2525, 1/64″ Corner Radius, 1/8″ Thick, 1/4″ Inscribed Circle, Turning Indexable Insert
Item #: MB02272356
Brand: Mitsubishi Materials USA
Model #: 272356
| Product Specifications | |
|---|---|
| Applicable Material | Steel | Stainless Steel | Cast Iron |
| Grade | NX2525 |
| Application | Medium Cutting |
| Fixing Hole Diameter (D1) | 2.85 mm |
| Insert Style | VBET |
| Clearance Angle Major (AN) | 5 Degrees |
| Corner Radius (RE) | 0.4 mm |
| Cutting Direction (HAND) | Right Hand |
| Insert Size | 221 |
| Chip Breaker Type | R-SN |
| Insert Thickness (S) | 3.18 mm |
| Measurement Type | Metric |
| Inscribed Circle Diameter (IC) | 6.35 mm |
| Shape | 35° Rhombic |
| Insert Included Angle (EPSR) | 35 Degrees |
| Series/List # | NX2525 |
| Cutting Edge Material | Cermet |
| Cutting Edge Effective Length (LE) | 10 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
VBET 221 R-SR NX2525, 1/64″ Corner Radius, 1/8″ Thick, 1/4″ Inscribed Circle, Turning Indexable Insert
Item #: MB02272372
Brand: Mitsubishi Materials USA
Model #: 272372
| Product Specifications | |
|---|---|
| Applicable Material | Steel | Stainless Steel | Cast Iron |
| Grade | NX2525 |
| Application | Medium Cutting |
| Fixing Hole Diameter (D1) | 2.85 mm |
| Insert Style | VBET |
| Clearance Angle Major (AN) | 5 Degrees |
| Corner Radius (RE) | 0.4 mm |
| Cutting Direction (HAND) | Right Hand |
| Insert Size | 221 |
| Chip Breaker Type | R-SR |
| Insert Thickness (S) | 3.18 mm |
| Measurement Type | Metric |
| Inscribed Circle Diameter (IC) | 6.35 mm |
| Shape | 35° Rhombic |
| Insert Included Angle (EPSR) | 35 Degrees |
| Series/List # | NX2525 |
| Cutting Edge Material | Cermet |
| Cutting Edge Effective Length (LE) | 7.6 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
VBET 22 L-SN NX2525, 0.03 Corner Radius, 1/8″ Thick, 1/4″ Inscribed Circle, Turning Indexable Insert
Item #: MB02272399
Brand: Mitsubishi Materials USA
Model #: 272399
| Product Specifications | |
|---|---|
| Applicable Material | Steel | Stainless Steel | Cast Iron |
| Grade | NX2525 |
| Application | Medium Cutting |
| Fixing Hole Diameter (D1) | 2.85 mm |
| Insert Style | VBET |
| Clearance Angle Major (AN) | 5 Degrees |
| Corner Radius (RE) | 0.03 mm |
| Cutting Direction (HAND) | Left Hand |
| Insert Size | 22 |
| Chip Breaker Type | L-SN |
| Insert Thickness (S) | 3.18 mm |
| Measurement Type | Metric |
| Inscribed Circle Diameter (IC) | 6.35 mm |
| Shape | 35° Rhombic |
| Insert Included Angle (EPSR) | 35 Degrees |
| Series/List # | NX2525 |
| Cutting Edge Material | Cermet |
| Cutting Edge Effective Length (LE) | 11 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
VBET 22 L-SR NX2525, 0.03 Corner Radius, 1/8″ Thick, 1/4″ Inscribed Circle, Turning Indexable Insert
Item #: MB02272410
Brand: Mitsubishi Materials USA
Model #: 272410
| Product Specifications | |
|---|---|
| Applicable Material | Steel | Stainless Steel | Cast Iron |
| Grade | NX2525 |
| Application | Medium Cutting |
| Fixing Hole Diameter (D1) | 2.85 mm |
| Insert Style | VBET |
| Clearance Angle Major (AN) | 5 Degrees |
| Corner Radius (RE) | 0.03 mm |
| Cutting Direction (HAND) | Left Hand |
| Insert Size | 22 |
| Chip Breaker Type | L-SR |
| Insert Thickness (S) | 3.18 mm |
| Measurement Type | Metric |
| Inscribed Circle Diameter (IC) | 6.35 mm |
| Shape | 35° Rhombic |
| Insert Included Angle (EPSR) | 35 Degrees |
| Series/List # | NX2525 |
| Cutting Edge Material | Cermet |
| Cutting Edge Effective Length (LE) | 7.3 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
VBET 22 R-SN NX2525, 0.03 Corner Radius, 1/8″ Thick, 1/4″ Inscribed Circle, Turning Indexable Insert
Item #: MB02272436
Brand: Mitsubishi Materials USA
Model #: 272436
| Product Specifications | |
|---|---|
| Applicable Material | Steel | Stainless Steel | Cast Iron |
| Grade | NX2525 |
| Application | Medium Cutting |
| Fixing Hole Diameter (D1) | 2.85 mm |
| Insert Style | VBET |
| Clearance Angle Major (AN) | 5 Degrees |
| Corner Radius (RE) | 0.03 mm |
| Cutting Direction (HAND) | Right Hand |
| Insert Size | 22 |
| Chip Breaker Type | R-SN |
| Insert Thickness (S) | 3.18 mm |
| Measurement Type | Metric |
| Inscribed Circle Diameter (IC) | 6.35 mm |
| Shape | 35° Rhombic |
| Insert Included Angle (EPSR) | 35 Degrees |
| Series/List # | NX2525 |
| Cutting Edge Material | Cermet |
| Cutting Edge Effective Length (LE) | 11 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
VBET 22 R-SR NX2525, 0.03 Corner Radius, 1/8″ Thick, 1/4″ Inscribed Circle, Turning Indexable Insert
Item #: MB02272452
Brand: Mitsubishi Materials USA
Model #: 272452
| Product Specifications | |
|---|---|
| Applicable Material | Steel | Stainless Steel | Cast Iron |
| Grade | NX2525 |
| Application | Medium Cutting |
| Fixing Hole Diameter (D1) | 2.85 mm |
| Insert Style | VBET |
| Clearance Angle Major (AN) | 5 Degrees |
| Corner Radius (RE) | 0.03 mm |
| Cutting Direction (HAND) | Right Hand |
| Insert Size | 22 |
| Chip Breaker Type | R-SR |
| Insert Thickness (S) | 3.18 mm |
| Measurement Type | Metric |
| Inscribed Circle Diameter (IC) | 6.35 mm |
| Shape | 35° Rhombic |
| Insert Included Angle (EPSR) | 35 Degrees |
| Series/List # | NX2525 |
| Cutting Edge Material | Cermet |
| Cutting Edge Effective Length (LE) | 7.3 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
VBGT 220.5 R-F NX2525, 0.008″ Corner Radius, 1/8″ Thick, 1/4″ Inscribed Circle, Turning Indexable Insert
Item #: MB02402472
Brand: Mitsubishi Materials USA
Model #: 402472
| Product Specifications | |
|---|---|
| Applicable Material | Steel | Stainless Steel | Cast Iron |
| Grade | NX2525 |
| Application | Finish Cutting |
| Fixing Hole Diameter (D1) | 2.85 mm |
| Insert Style | VBGT |
| Clearance Angle Major (AN) | 5 Degrees |
| Corner Radius (RE) | 0.2 mm |
| Cutting Direction (HAND) | Right Hand |
| Insert Size | 220.5 |
| Chip Breaker Type | R-F |
| Insert Thickness (S) | 3.18 mm |
| Measurement Type | Metric |
| Inscribed Circle Diameter (IC) | 6.35 mm |
| Shape | 35° Rhombic |
| Insert Included Angle (EPSR) | 35 Degrees |
| Series/List # | NX2525 |
| Cutting Edge Material | Cermet |
| Cutting Edge Effective Length (LE) | 3 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
VBGT 221 L-F NX2525, 1/64″ Corner Radius, 1/8″ Thick, 1/4″ Inscribed Circle, Turning Indexable Insert
Item #: MB02402481
Brand: Mitsubishi Materials USA
Model #: 402481
| Product Specifications | |
|---|---|
| Applicable Material | Steel | Stainless Steel | Cast Iron |
| Grade | NX2525 |
| Application | Finish Cutting |
| Fixing Hole Diameter (D1) | 2.85 mm |
| Insert Style | VBGT |
| Clearance Angle Major (AN) | 5 Degrees |
| Corner Radius (RE) | 0.4 mm |
| Cutting Direction (HAND) | Left Hand |
| Insert Size | 221 |
| Chip Breaker Type | L-F |
| Insert Thickness (S) | 3.18 mm |
| Measurement Type | Metric |
| Inscribed Circle Diameter (IC) | 6.35 mm |
| Shape | 35° Rhombic |
| Insert Included Angle (EPSR) | 35 Degrees |
| Series/List # | NX2525 |
| Cutting Edge Material | Cermet |
| Cutting Edge Effective Length (LE) | 3.2 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
VBGT 221 R-F NX2525, 1/64″ Corner Radius, 1/8″ Thick, 1/4″ Inscribed Circle, Turning Indexable Insert
Item #: MB02402499
Brand: Mitsubishi Materials USA
Model #: 402499
| Product Specifications | |
|---|---|
| Applicable Material | Steel | Stainless Steel | Cast Iron |
| Grade | NX2525 |
| Application | Finish Cutting |
| Fixing Hole Diameter (D1) | 2.85 mm |
| Insert Style | VBGT |
| Clearance Angle Major (AN) | 5 Degrees |
| Corner Radius (RE) | 0.4 mm |
| Cutting Direction (HAND) | Right Hand |
| Insert Size | 221 |
| Chip Breaker Type | R-F |
| Insert Thickness (S) | 3.18 mm |
| Measurement Type | Metric |
| Inscribed Circle Diameter (IC) | 6.35 mm |
| Shape | 35° Rhombic |
| Insert Included Angle (EPSR) | 35 Degrees |
| Series/List # | NX2525 |
| Cutting Edge Material | Cermet |
| Cutting Edge Effective Length (LE) | 3.2 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
VBGT 220.5 L-F NX2525, 0.2 mm Corner Radius, 3.18 mm Thick, 6.35 mm Inscribed Circle, Turning Indexable Insert
Item #: MB02257463
Brand: Mitsubishi Materials USA
Model #: 257463
| Product Specifications | |
|---|---|
| Applicable Material | Steel | Stainless Steel | Cast Iron |
| Tool Type | Turning Insert |
| Application | Finish Cutting |
| Fixing Hole Diameter (D1) | 2.85 mm |
| Insert Style | VBGT |
| Clearance Angle Major (AN) | 5 Degrees |
| Corner Radius (RE) | 0.2 mm |
| Cutting Direction (HAND) | Left Hand |
| Insert Size | 220.5 |
| Chip Breaker Type | L-F |
| Insert Thickness (S) | 3.18 mm |
| Quantity | 10 |
| Inscribed Circle Diameter (IC) | 6.35 mm |
| Measurement Type | Metric |
| Insert Included Angle (EPSR) | 35 Degrees |
| Shape | 35° Rhombic |
| Cutting Edge Material | Cermet |
| Series/List # | NX2525 |
| Grade | NX2525 |
| Cutting Edge Effective Length (LE) | 3 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
VBET 22 L-SN HTi10, 0 mm Corner Radius, 3.18 mm Thick, 6.35 mm Inscribed Circle, Turning Indexable Insert
Item #: MB02270019
Brand: Mitsubishi Materials USA
Model #: 270019
| Product Specifications | |
|---|---|
| Applicable Material | Cast Iron | Aluminum / Non-Ferrous Materials |
| Tool Type | Turning Insert |
| Application | Medium Cutting |
| Fixing Hole Diameter (D1) | 2.85 mm |
| Insert Style | VBET |
| Clearance Angle Major (AN) | 5 Degrees |
| Corner Radius (RE) | 0 mm |
| Cutting Direction (HAND) | Left Hand |
| Insert Size | 22 |
| Chip Breaker Type | L-SN |
| Insert Thickness (S) | 3.18 mm |
| Quantity | 10 |
| Inscribed Circle Diameter (IC) | 6.35 mm |
| Measurement Type | Metric |
| Insert Included Angle (EPSR) | 35 Degrees |
| Shape | 35° Rhombic |
| Cutting Edge Material | Carbide |
| Series/List # | HTi10 |
| Grade | HTi10 |
| Cutting Edge Effective Length (LE) | 11 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
VBET 22 R-SN HTi10, 0 mm Corner Radius, 3.18 mm Thick, 6.35 mm Inscribed Circle, Turning Indexable Insert
Item #: MB02270043
Brand: Mitsubishi Materials USA
Model #: 270043
| Product Specifications | |
|---|---|
| Applicable Material | Cast Iron | Aluminum / Non-Ferrous Materials |
| Tool Type | Turning Insert |
| Application | Medium Cutting |
| Fixing Hole Diameter (D1) | 2.85 mm |
| Insert Style | VBET |
| Clearance Angle Major (AN) | 5 Degrees |
| Corner Radius (RE) | 0 mm |
| Cutting Direction (HAND) | Right Hand |
| Insert Size | 22 |
| Chip Breaker Type | R-SN |
| Insert Thickness (S) | 3.18 mm |
| Quantity | 10 |
| Inscribed Circle Diameter (IC) | 6.35 mm |
| Measurement Type | Metric |
| Insert Included Angle (EPSR) | 35 Degrees |
| Shape | 35° Rhombic |
| Cutting Edge Material | Carbide |
| Series/List # | HTi10 |
| Grade | HTi10 |
| Cutting Edge Effective Length (LE) | 11 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
VBET 220.2 L-SN HTi10, 0.1 mm Corner Radius, 3.18 mm Thick, 6.35 mm Inscribed Circle, Turning Indexable Insert
Item #: MB02270078
Brand: Mitsubishi Materials USA
Model #: 270078
| Product Specifications | |
|---|---|
| Applicable Material | Cast Iron | Aluminum / Non-Ferrous Materials |
| Tool Type | Turning Insert |
| Application | Medium Cutting |
| Fixing Hole Diameter (D1) | 2.85 mm |
| Insert Style | VBET |
| Clearance Angle Major (AN) | 5 Degrees |
| Corner Radius (RE) | 0.1 mm |
| Cutting Direction (HAND) | Left Hand |
| Insert Size | 220.2 |
| Chip Breaker Type | L-SN |
| Insert Thickness (S) | 3.18 mm |
| Quantity | 10 |
| Inscribed Circle Diameter (IC) | 6.35 mm |
| Measurement Type | Metric |
| Insert Included Angle (EPSR) | 35 Degrees |
| Shape | 35° Rhombic |
| Cutting Edge Material | Carbide |
| Series/List # | HTi10 |
| Grade | HTi10 |
| Cutting Edge Effective Length (LE) | 10.8 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It