Email: sales@americasind.com | Phone: (888) 988-8820
We ship from multiple warehouses throughout the USA
to get you what you need as fast as possible!
Millions of items in stock!
Fast online checkout - No account required
Cart 0
Cart 0

Tapes & Adhesives > Tape (ET04) - (6091 Products)

Tapes & Adhesives > Tape (ET04)
Tape Logic - Pack of (12), 60 Yd Rolls 3" Tan Crepe Paper Masking Tape - Americas Industrial Supply

Tape Logic - Pack of (12), 60 Yd Rolls 3" Tan Crepe Paper Masking Tape


Item #: 10607638
Brand: Tape Logic
Model #: T938240012PK

Features and Benefits

Masking tape protects surfaces not intended for painting and is commonly used with masking paper or film. It has a thin crepe paper backing that tears easily, resists lifting and conforms well to a variety of surfaces.
Crepe paper is an easy-to-tear backing material with tiny folds that allow it to conform to irregular surfaces.
Product Specifications
Tape Type Masking Tape
Material Type Crepe Paper
Width (Inch) 3
Length (yd) 60.00
Color Tan
Adhesive Material Rubber
Thickness (mil) 5.60
Series Part Number 2400

$316.07

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Bertech - Masking & Painters Tape Tape Type: High Temperature Masking Tape Material Type: Crepe Paper - Americas Industrial Supply

Bertech - Masking & Painters Tape Tape Type: High Temperature Masking Tape Material Type: Crepe Paper


Item #: 18398057
Brand: Bertech
Model #: SWT-3/4

Features and Benefits

High temperature tapes are designed for use where strong holding and high temperature performance is required. It won t leave a residue when removed and can be used for holding, bundling and sealing.
Crepe paper is an easy-to-tear backing material with tiny folds that allow it to conform to irregular surfaces.

Product Specifications

Masking & Painters Tape; Tape Type: High Temperature Masking Tape ; Material Type: Crepe Paper ; Width (Inch): 3/4 ; Length (Feet): 180.000 ; Length (yd): 60.00 ; Color: Beige
Tape Type High Temperature Masking Tape
Material Type Crepe Paper
Width (Inch) 3/4
Length (Feet) 180.000
Length (yd) 60.00
Color Beige
Adhesive Material Rubber Resin
Thickness (mil) 7.6000
Tensile Strength (Lb./Inch) 26.00
Maximum Operating Temperature (C) 150.000
Maximum Operating Temperature (F) 302.000
Applications 3D Printing; Aerospace; Automotive; Electronic Assembly; Solar Panel Assembly & Wave Soldering
Additional Properties 1 Can Withstand Molten Solder For 5-8 Seconds At 500 Degrees F
Additional Properties 2 Can Withstand Molten Solder For 5-8 Seconds At 500 Degrees F
Roll Length (yd) 60.00
Series Part Number SWT

$19.33

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Tape Logic - Pack of (12), 60 Yd Rolls 2" Light Green Crepe Paper Masking Tape - Americas Industrial Supply

Tape Logic - Pack of (12), 60 Yd Rolls 2" Light Green Crepe Paper Masking Tape


Item #: 10606796
Brand: Tape Logic
Model #: T93700312PKA

Features and Benefits

Masking tape protects surfaces not intended for painting and is commonly used with masking paper or film. It has a thin crepe paper backing that tears easily, resists lifting and conforms well to a variety of surfaces.
Crepe paper is an easy-to-tear backing material with tiny folds that allow it to conform to irregular surfaces.
Product Specifications
Tape Type Masking Tape
Material Type Crepe Paper
Width (Inch) 2
Length (yd) 60.00
Color Light Green
Adhesive Material Rubber
Thickness (mil) 4.90

$459.96

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Tape Logic - Pack of (36), 60 Yd Rolls 1" Tan Crepe Paper Masking Tape - Americas Industrial Supply

Tape Logic - Pack of (36), 60 Yd Rolls 1" Tan Crepe Paper Masking Tape


Item #: 10607430
Brand: Tape Logic
Model #: T9352600

Features and Benefits

Masking tape protects surfaces not intended for painting and is commonly used with masking paper or film. It has a thin crepe paper backing that tears easily, resists lifting and conforms well to a variety of surfaces.
Crepe paper is an easy-to-tear backing material with tiny folds that allow it to conform to irregular surfaces.
Product Specifications
Tape Type Masking Tape
Material Type Crepe Paper
Width (Inch) 1
Length (yd) 60.00
Color Tan
Adhesive Material Rubber
Thickness (mil) 6.10
Series Part Number 2600

$168.94

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Bertech - Masking & Painters Tape Tape Type: High Temperature Masking Tape Material Type: Polyimide - Americas Industrial Supply

Bertech - Masking & Painters Tape Tape Type: High Temperature Masking Tape Material Type: Polyimide


Item #: 18395814
Brand: Bertech
Model #: PPTB-2

Features and Benefits

High temperature tapes are designed for use where strong holding and high temperature performance is required. It won t leave a residue when removed and can be used for holding, bundling and sealing.

Product Specifications

Masking & Painters Tape; Tape Type: High Temperature Masking Tape ; Material Type: Polyimide ; Width (Inch): 2 ; Length (Feet): 108.000 ; Length (yd): 36.00 ; Color: Black
Tape Type High Temperature Masking Tape
Material Type Polyimide
Width (Inch) 2
Length (Feet) 108.000
Length (yd) 36.00
Color Black
Adhesive Material Silicone
Thickness (mil) 2.5000
Tensile Strength (Lb./Inch) 30.00
Minimum Operating Temperature (F) -99.000
Minimum Operating Temperature (C) -73.00
Maximum Operating Temperature (C) 260.000
Maximum Operating Temperature (F) 500.000
Applications 3D Printing; Aerospace; Automotive; Electronic Assembly; Solar Panel Assembly; Wave Soldering
Additional Properties 1 Silicon Adhesive Protection Leaves No Residue
Additional Properties 2 Silicon Adhesive Protection Leaves No Residue
Roll Length (yd) 36.00
Series Part Number PPTB

$126.96

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Bertech - Masking & Painters Tape Tape Type: High Temperature Masking Tape Material Type: Polyester Film - Americas Industrial Supply

Bertech - Masking & Painters Tape Tape Type: High Temperature Masking Tape Material Type: Polyester Film


Item #: 18402032
Brand: Bertech
Model #: GPT-3

Features and Benefits

High temperature tapes are designed for use where strong holding and high temperature performance is required. It won t leave a residue when removed and can be used for holding, bundling and sealing.
Polyester film has a smooth, uniform thickness and is very strong, even when thin. It is resistant to chemicals, high temperatures, solvents and oil.

Product Specifications

Masking & Painters Tape; Tape Type: High Temperature Masking Tape ; Material Type: Polyester Film ; Width (Inch): 3 ; Length (Feet): 216.000 ; Length (yd): 72.00 ; Color: Green
Tape Type High Temperature Masking Tape
Material Type Polyester Film
Width (Inch) 3
Length (Feet) 216.000
Length (yd) 72.00
Color Green
Adhesive Material Silicone
Thickness (mil) 3.5000
Tensile Strength (Lb./Inch) 50.00
Minimum Operating Temperature (F) -99.000
Minimum Operating Temperature (C) -73.00
Maximum Operating Temperature (C) 200.000
Maximum Operating Temperature (F) 392.000
Applications Anodizing; Electronic Assembly; Powder Coating; Solar Panel Assembly; Wet Coating Operations
Additional Properties 1 Silicon Adhesive Protection Leaves No Residue
Additional Properties 2 Silicon Adhesive Protection Leaves No Residue
Roll Length (yd) 72.00
Series Part Number GPT

$53.22

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Bertech - Masking & Painters Tape Tape Type: High Temperature Masking Tape Material Type: Polyester Film - Americas Industrial Supply

Bertech - Masking & Painters Tape Tape Type: High Temperature Masking Tape Material Type: Polyester Film


Item #: 18393744
Brand: Bertech
Model #: BPT-4

Features and Benefits

High temperature tapes are designed for use where strong holding and high temperature performance is required. It won t leave a residue when removed and can be used for holding, bundling and sealing.
Polyester film has a smooth, uniform thickness and is very strong, even when thin. It is resistant to chemicals, high temperatures, solvents and oil.

Product Specifications

Masking & Painters Tape; Tape Type: High Temperature Masking Tape ; Material Type: Polyester Film ; Width (Inch): 4 ; Length (Feet): 216.000 ; Length (yd): 72.00 ; Color: Blue
Tape Type High Temperature Masking Tape
Material Type Polyester Film
Width (Inch) 4
Length (Feet) 216.000
Length (yd) 72.00
Color Blue
Adhesive Material Silicone
Thickness (mil) 2.5000
Tensile Strength (Lb./Inch) 25.00
Minimum Operating Temperature (F) -99.000
Minimum Operating Temperature (C) -73.00
Maximum Operating Temperature (C) 200.000
Maximum Operating Temperature (F) 392.000
Applications Anodizing; Electronic Assembly; Powder Coating; Solar Panel Assembly; Wet Coating Operations
Additional Properties 1 Silicon Adhesive Protection Leaves No Residue
Additional Properties 2 Silicon Adhesive Protection Leaves No Residue
Roll Length (yd) 72.00
Series Part Number BPT

$91.89

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Tape Logic - Pack of (12), 60 Yd Rolls 1" Tan Crepe Paper Masking Tape - Americas Industrial Supply

Tape Logic - Pack of (12), 60 Yd Rolls 1" Tan Crepe Paper Masking Tape


Item #: 10607695
Brand: Tape Logic
Model #: T935240012PK

Features and Benefits

Masking tape protects surfaces not intended for painting and is commonly used with masking paper or film. It has a thin crepe paper backing that tears easily, resists lifting and conforms well to a variety of surfaces.
Crepe paper is an easy-to-tear backing material with tiny folds that allow it to conform to irregular surfaces.
Product Specifications
Tape Type Masking Tape
Material Type Crepe Paper
Width (Inch) 1
Length (yd) 60.00
Color Tan
Adhesive Material Rubber
Thickness (mil) 5.60
Series Part Number 2400

$115.07

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Tape Logic - Pack of (12), 60 Yd Rolls 1/2" Yellow Crepe Paper Masking Tape - Americas Industrial Supply

Tape Logic - Pack of (12), 60 Yd Rolls 1/2" Yellow Crepe Paper Masking Tape


Item #: 10607463
Brand: Tape Logic
Model #: T93300312PKY

Features and Benefits

Masking tape protects surfaces not intended for painting and is commonly used with masking paper or film. It has a thin crepe paper backing that tears easily, resists lifting and conforms well to a variety of surfaces.
Crepe paper is an easy-to-tear backing material with tiny folds that allow it to conform to irregular surfaces.
Product Specifications
Tape Type Masking Tape
Material Type Crepe Paper
Width (Inch) 1/2
Length (yd) 60.00
Color Yellow
Adhesive Material Rubber
Thickness (mil) 4.90

$143.61

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Tape Logic - Pack of (12), 60 Yd Rolls 1/2" Tan Crepe Paper Masking Tape - Americas Industrial Supply

Tape Logic - Pack of (12), 60 Yd Rolls 1/2" Tan Crepe Paper Masking Tape


Item #: 10607661
Brand: Tape Logic
Model #: T933240012PK

Features and Benefits

Masking tape protects surfaces not intended for painting and is commonly used with masking paper or film. It has a thin crepe paper backing that tears easily, resists lifting and conforms well to a variety of surfaces.
Crepe paper is an easy-to-tear backing material with tiny folds that allow it to conform to irregular surfaces.
Product Specifications
Tape Type Masking Tape
Material Type Crepe Paper
Width (Inch) 1/2
Length (yd) 60.00
Color Tan
Adhesive Material Rubber
Thickness (mil) 5.60
Series Part Number 2400

$91.86

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Bertech - Masking & Painters Tape Tape Type: High Temperature Masking Tape Material Type: Crepe Paper - Americas Industrial Supply

Bertech - Masking & Painters Tape Tape Type: High Temperature Masking Tape Material Type: Crepe Paper


Item #: 18393736
Brand: Bertech
Model #: SWT-1/4

Features and Benefits

High temperature tapes are designed for use where strong holding and high temperature performance is required. It won t leave a residue when removed and can be used for holding, bundling and sealing.
Crepe paper is an easy-to-tear backing material with tiny folds that allow it to conform to irregular surfaces.

Product Specifications

Masking & Painters Tape; Tape Type: High Temperature Masking Tape ; Material Type: Crepe Paper ; Width (Inch): 1/4 ; Length (Feet): 180.000 ; Length (yd): 60.00 ; Color: Beige
Tape Type High Temperature Masking Tape
Material Type Crepe Paper
Width (Inch) 1/4
Length (Feet) 180.000
Length (yd) 60.00
Color Beige
Adhesive Material Rubber Resin
Thickness (mil) 7.6000
Tensile Strength (Lb./Inch) 26.00
Maximum Operating Temperature (C) 150.000
Maximum Operating Temperature (F) 302.000
Applications 3D Printing; Aerospace; Automotive; Electronic Assembly; Solar Panel Assembly & Wave Soldering
Additional Properties 1 Can Withstand Molten Solder For 5-8 Seconds At 500 Degrees F
Additional Properties 2 Can Withstand Molten Solder For 5-8 Seconds At 500 Degrees F
Roll Length (yd) 60.00
Series Part Number SWT

$12.10

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Tape Logic - Pack of (24) 2" x 60 Yd Brown Crepe Paper Masking Papers


Item #: 38772331
Brand: Tape Logic
Model #: T9475300

Features and Benefits

Masking paper protects surfaces such as vehicle windows and bodies, from paint overspray. It is a conformable, flexible paper that is resistant to paint bleed through.
Crepe paper is an easy-to-tear backing material with tiny folds that allow it to conform to irregular surfaces.
Product Specifications
Tape Type Masking Paper
Material Type Crepe Paper
Width (Inch) 2
Length (yd) 60.00
Color Brown
Adhesive Material Rubber
Thickness (mil) 7.00
Series Part Number 5300

$459.66

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Tape Logic - Pack of (12), 60 Yd Rolls 2" Green Crepe Paper Painter's Tape - Americas Industrial Supply

Tape Logic - Pack of (12), 60 Yd Rolls 2" Green Crepe Paper Painter's Tape


Item #: 10607166
Brand: Tape Logic
Model #: T937320012PK

Features and Benefits

Painter s tape protects interior walls and window trim not intended for painting. It is an easy-to-remove tape that adheres to glass, wood and metal. Painter s tape cleanly removes from surfaces exposed to UV light up to 14 days.
Crepe paper is an easy-to-tear backing material with tiny folds that allow it to conform to irregular surfaces.
Product Specifications
Tape Type Painter's Tape
Material Type Crepe Paper
Width (Inch) 2
Length (yd) 60.00
Color Green
Adhesive Material Rubber
Thickness (mil) 5.00
Series Part Number 3200

$390.16

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Bertech - Masking & Painters Tape Tape Type: High Temperature Masking Tape Material Type: Polyester Film - Americas Industrial Supply

Bertech - Masking & Painters Tape Tape Type: High Temperature Masking Tape Material Type: Polyester Film


Item #: 18394346
Brand: Bertech
Model #: BPT-1

Features and Benefits

High temperature tapes are designed for use where strong holding and high temperature performance is required. It won t leave a residue when removed and can be used for holding, bundling and sealing.
Polyester film has a smooth, uniform thickness and is very strong, even when thin. It is resistant to chemicals, high temperatures, solvents and oil.

Product Specifications

Masking & Painters Tape; Tape Type: High Temperature Masking Tape ; Material Type: Polyester Film ; Width (Inch): 1 ; Length (Feet): 216.000 ; Length (yd): 72.00 ; Color: Blue
Tape Type High Temperature Masking Tape
Material Type Polyester Film
Width (Inch) 1
Length (Feet) 216.000
Length (yd) 72.00
Color Blue
Adhesive Material Silicone
Thickness (mil) 2.5000
Tensile Strength (Lb./Inch) 25.00
Minimum Operating Temperature (F) -99.000
Minimum Operating Temperature (C) -73.00
Maximum Operating Temperature (C) 200.000
Maximum Operating Temperature (F) 392.000
Applications Anodizing; Electronic Assembly; Powder Coating; Solar Panel Assembly; Wet Coating Operations
Additional Properties 1 Silicon Adhesive Protection Leaves No Residue
Additional Properties 2 Silicon Adhesive Protection Leaves No Residue
Roll Length (yd) 72.00
Series Part Number BPT

$24.18

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Tape Logic - Pack of (12), 60 Yd Rolls 1/2" Light Blue Crepe Paper Masking Tape - Americas Industrial Supply

Tape Logic - Pack of (12), 60 Yd Rolls 1/2" Light Blue Crepe Paper Masking Tape


Item #: 10607372
Brand: Tape Logic
Model #: T93300312PKH

Features and Benefits

Masking tape protects surfaces not intended for painting and is commonly used with masking paper or film. It has a thin crepe paper backing that tears easily, resists lifting and conforms well to a variety of surfaces.
Crepe paper is an easy-to-tear backing material with tiny folds that allow it to conform to irregular surfaces.
Product Specifications
Tape Type Masking Tape
Material Type Crepe Paper
Width (Inch) 1/2
Length (yd) 60.00
Color Light Blue
Adhesive Material Rubber
Thickness (mil) 4.90

$143.61

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Tape Logic - Pack of (3), 36 Yd Rolls 1-1/2" Tan Crepe Paper Masking Tape - Americas Industrial Supply

Tape Logic - Pack of (3), 36 Yd Rolls 1-1/2" Tan Crepe Paper Masking Tape


Item #: 10606994
Brand: Tape Logic
Model #: T9561003PK

Features and Benefits

Masking tape protects surfaces not intended for painting and is commonly used with masking paper or film. It has a thin crepe paper backing that tears easily, resists lifting and conforms well to a variety of surfaces.
Crepe paper is an easy-to-tear backing material with tiny folds that allow it to conform to irregular surfaces.
Product Specifications
Tape Type Masking Tape
Material Type Crepe Paper
Width (Inch) 1-1/2
Length (yd) 36.00
Color Tan
Adhesive Material Rubber
Thickness (mil) 7.00
Minimum Operating Temperature (F) 50.00
Maximum Operating Temperature (F) 225.00

$219.81

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Intertape - 1" Wide x 36 Yd Long x 7 mil Tan/Natural Paper Masking Paper - Americas Industrial Supply

Intertape - 1" Wide x 36 Yd Long x 7 mil Tan/Natural Paper Masking Paper


Item #: 74405820
Brand: Intertape
Model #: 72706

Features and Benefits

Masking paper protects surfaces such as vehicle windows and bodies, from paint overspray. It is a conformable, flexible paper that is resistant to paint bleed through.
Paper backings are made from compressed materials, typically cellulose pulp. Commonly water activated, paper backings are either torn by hand or cut.
Product Specifications
Tape Type Masking Paper
Material Type Paper
Width (Inch) 1
Length (yd) 36.00
Color Tan/Natural
Adhesive Material Rubber
Thickness (mil) 7.00
Applications Repairs; Insulating; Textile

$16.38

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Tape Logic - Pack of (24), 60 Yd Rolls 2" Green Crepe Paper Painter's Tape - Americas Industrial Supply

Tape Logic - Pack of (24), 60 Yd Rolls 2" Green Crepe Paper Painter's Tape


Item #: 10606812
Brand: Tape Logic
Model #: T9373200

Features and Benefits

Painter s tape protects interior walls and window trim not intended for painting. It is an easy-to-remove tape that adheres to glass, wood and metal. Painter s tape cleanly removes from surfaces exposed to UV light up to 14 days.
Crepe paper is an easy-to-tear backing material with tiny folds that allow it to conform to irregular surfaces.
Product Specifications
Tape Type Painter's Tape
Material Type Crepe Paper
Width (Inch) 2
Length (yd) 60.00
Color Green
Adhesive Material Rubber
Thickness (mil) 5.00
Series Part Number 3200

$256.99

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Intertape - 36mm Wide x 54.8 m x 7.5 mil Brown Paper Masking Paper - Americas Industrial Supply

Intertape - 36mm Wide x 54.8 m x 7.5 mil Brown Paper Masking Paper


Item #: 36518199
Brand: Intertape
Model #: 71624

Features and Benefits

Masking paper protects surfaces such as vehicle windows and bodies, from paint overspray. It is a conformable, flexible paper that is resistant to paint bleed through.
Paper backings are made from compressed materials, typically cellulose pulp. Commonly water activated, paper backings are either torn by hand or cut.
Product Specifications
Tape Type Masking Paper
Material Type Paper
Width (mm) 36.00
Length (Meters) 54.80
Color Brown
Adhesive Material Rubber
Thickness (mil) 7.50
Tensile Strength (Lb./Inch) 42.00
Applications Sealing; Packaging; Silk Screening; Picture Framing; Beaming/Leasing; Splicing; Tabbing

$9.88

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Bertech - Masking & Painters Tape Tape Type: High Temperature Masking Tape Material Type: Polyimide - Americas Industrial Supply

Bertech - Masking & Painters Tape Tape Type: High Temperature Masking Tape Material Type: Polyimide


Item #: 18403493
Brand: Bertech
Model #: PPTB-3/8

Features and Benefits

High temperature tapes are designed for use where strong holding and high temperature performance is required. It won t leave a residue when removed and can be used for holding, bundling and sealing.

Product Specifications

Masking & Painters Tape; Tape Type: High Temperature Masking Tape ; Material Type: Polyimide ; Width (Inch): 3/8 ; Length (Feet): 108.000 ; Length (yd): 36.00 ; Color: Black
Tape Type High Temperature Masking Tape
Material Type Polyimide
Width (Inch) 3/8
Length (Feet) 108.000
Length (yd) 36.00
Color Black
Adhesive Material Silicone
Thickness (mil) 2.5000
Tensile Strength (Lb./Inch) 30.00
Minimum Operating Temperature (F) -99.000
Minimum Operating Temperature (C) -73.00
Maximum Operating Temperature (C) 260.000
Maximum Operating Temperature (F) 500.000
Applications 3D Printing; Aerospace; Automotive; Electronic Assembly; Solar Panel Assembly; Wave Soldering
Additional Properties 1 Silicon Adhesive Protection Leaves No Residue
Additional Properties 2 Silicon Adhesive Protection Leaves No Residue
Roll Length (yd) 36.00
Series Part Number PPTB

$24.18

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It